Tokyo International Anime Fair 2012

Well, it's been one week to the day since I popped in to this year's Tokyo International Anime Fair (東京国際アニメフェア), held as always at Tokyo Big Sight.

When I say always, however, I lie. The event was called off last year (for the first time in a decade), since it was scheduled a couple of weeks after the big Tōhoku earthquake.

It's nice to see it back.

We call this "TAF" for short; for reasons as-yet-unknown, the organizers drop the “I” bit, maybe because it just looks better in terms of logo concepts.

Think displays by anime producers like Production I.G, Gonzo, Madhouse, Toei, Studio Ghibli, Aniplex, Sunrise, Bones and Bandai flaunting their upcoming wares, and not just via the scantily clad pseudo-cosplay girls outside their booths.

Here's my overview of the last serving, back in 2010. You might even find I nicked some of the editorial there for this piece, since time is previous right now - I'm in the middle of finishing off my next novel, One Hundred Years of Vicissitude, and in fact was editing the bugger on the sidelines of TAF.

“TAF is the Mecca for anime fans around the world,” Makoto Tsumita - the former marketing manager for the international division of essential anime production house Gonzo - mentioned to me about five years ago.


At that time, Japan produced almost two thirds of the animation watched around the globe “and 70 percent of this is produced in Tokyo,” a spokesperson for the TAF Executive Committee Secretariat told me in article that year for the now defunct Geek Monthly, making the argument that this city was the natural setting for the hugely successful anime trade affair.

“It’s the best place for foreign buyers to find everything under the same roof,” reported Stephane-Enric Beaulieu, a spokesperson for the Canadian Embassy in Tokyo.

According to the organizers, TAF2012 attracted 98,923 visitors during the four days of the Fair - less than that of the previous Fair in 2010, but the number of visitors on the Business Days were about the same, with an increase in foreign reps.

This year, the best displays were devoted to perennial favourites Lupin III, Smile PreCure!, and the zany merchandise for Hayao Miyazaki's old 1972 classic Panda! Go, Panda! (パンダ・コパンダ).

And I think that's half the problem: the things that excited me most this year are, well, three ageing franchises.

When I first started going to TAF events here in March, from 2002 on, there was a helluva lot of excitement about the brand new, innovative TV shows and feature films that would be unveiled for the first time.

Ten years on, with the changes in the anime/media industry and after the cancellation last year, things have changed.


While the pomp and ceremony, and definitely the professionalism, is still there - it all feels a little jaded and lacking oomph. Just a little. It takes more than cute poster girls, anime character suitcases, and flash cars to keep this wunderbar industry alive.

I know several of these companies, including I.G, Gonzo, Madhouse and Bones, will be working to rectify the problem - so here's to supporting them in these endeavours.

TAF2013 will be held from March 21 to March 24th next year.

Tokyo Big Sight & Odaiba

Located in Koto-Ku on land reclaimed from Tokyo Bay, situated right next to the Odaiba area and Rainbow Bridge - ostensibly one of Tokyo’s most famous romantic viewing points - is the Tokyo International Exhibition Center, a massive structure more lovingly referred to by locals as "Tokyo Big Sight".

Officially, it’s Japan's largest exhibition and convention center.

But more importantly it’s also the place where all the major anime companies flaunt their new celluloid wonders every March at the Tokyo International Anime Fair (TAF), and the hallowed halls where Tokyo’s Comic Market (Comiket) rams together around 200,000 people including a fair portion of cosplayers and one helluva lot of manga, for the largest comic convention in the world.


The next of these is due to begin unfurling itself in just eight days, on December 29th.

Constructed by the Tokyo Metropolitan Government, Tokyo Big Sight opened its doors in 1996, and since then has welcomed more than 10 million visitors annually for the past several years, with the cumulative visitor count topping 100 million in July 2007, to an area measuring 230,873.07 square meters of floor space.

The building varies in height between three and eight stories, and has a cavernous underground parking annex that rather inanely draws to mind the Who song 'I Can See For Miles'.

The Centre itself is composed of three main areas: the West Hall, the East Hall and the high-tech Conference Tower. The main exhibition halls are located in the West Hall and the East Hall, and there are huge works of art interspersed throughout the center by artists like Hidetoshi Nagasawa, Michael Craig-Martin, Claes Oldenburg and Coosje Van Bruggen.

But there’s a wee bit more to Odaiba than just Tokyo Big Sight.

While historically-speaking this area has a bit of a mundane past (the name “Odaiba” itself harks back to a string of six island fortresses built way back in 1853 in order to protect Edo - old Tokyo - from attack by sea), the area is considered the romantic hot spot of this 12-million-person metropolis, and it’s no real wonder why when you consider the scenic bay views and the somewhat picturesque Rainbow Bridge.

There are a multitude of all-inclusive, theme park like shopping malls such as Venus Fort, some superbly innovative architecture - the stand-outs are Fuji TV studio’s spherical building designed by Kenzo Tange, and the Museum of Maritime Science - and literally hundreds of restaurants, cafes, shops, and nightclubs.


There’s even a 115-metre-tall ferris wheel which used to be the biggest in the world, but is now ranked at #12.

At one time or another over the past few years, Odaiba has also played host to temporary installations like the superb portable museum entirely constructed of Cosco shipping crates, and the 18-metre, 35-ton RX-78-2 Gundam statue.

In summer, thousands flock to Odaiba for the local hanabi (fireworks) festival, and it’s standing room only - which is an issue in an earthquake-prone country like Japan.

As mentioned above, Odaiba is an artificial island built on reclaimed land in Tokyo Bay. Rumour has it that should the next big one hit this city with anywhere near the strength of the last big shaker in 1923, Odaiba will be the first place to sink beneath the waves.

It’s one reason I always pack a flotation device when I go visit.